Built for comment & dm specialists

The tool built for exactly what you sell — on-brand replies, drafted fast, enforced by guardrails instead of a style guide nobody re-reads.

Small agencies that sell “we handle your engagement” as a standalone line item — no ad spend, no funnels, just comments, DMs and community replies for local businesses and creators.

2–8 staffTypical team

$80k–$600k/yrTypical revenue

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The daily reality

Comment & DM Specialists spend hours a week on exactly this.

Their entire deliverable IS the thing Reply Pilots does. There's no translation layer — the product maps one-to-one onto the service they already sell.

The service is entirely manual labor — headcount scales linearly with client count
New hires take weeks to sound “on brand” for each client
No way to enforce what a junior teammate can and can't promise in a reply
Overnight/weekend coverage means someone's always on call
Margins are thin because the work is billed by the hour of typing
Losing a client means losing the institutional knowledge of “how we talk for them”

Where it fits

Built for comment & dm specialists, not “social media” in general.

Everything below maps onto how you already work — set once, then it runs on every reply, DM and post from there.

Where it fits from day one

Guardrails encode what a client's brand can and can't promise — enforced automatically, not just trained into a new hire's head
Brand voice setup captures each client's tone once, reused by every teammate
Team workspace shares one credit pool so the whole account team drafts from the same settings
Per-platform rules keep length and formality right without a style guide re-read every shift

As you grow

What’s there when you grow

History/library turns “prove what we replied” into a search, not an inbox dig
Content planner adds a second revenue line on top of the reply retainer
Saved prompts standardize the phrases every account uses over and over

Why it pays for itself

Cuts the labor-hours-per-client that caps their margin, and turns “the one person who knows client X's voice” from a single employee into a workspace setting that survives turnover.

How it works

Ten minutes today. One click forever.

Set it up once over a coffee. After that, every reply is a single click on the post you're already looking at.

Install Chrome extension

One click from the Chrome Web Store. No API keys. No config file. It already knows who you are.

Tell it about the business

What you do, who for, roughly what you charge. Plus the lines you'll never cross — it can't promise what you don't offer.

Select your ruleset

Pick the voice and the guardrails that apply. Drafts come back sounding like you, not like a brand.

One-click reply

Draft lands inline, already checked against your rules. You still press send — nothing posts on its own.

Customers

What users are saying

Agencies, founders and creators who reply for a living — in their own voice, never on autopilot.

★★★★★

The thing I did not expect was the guardrails. I gave it our pricing and the lines we never cross, and it will not invent a number or promise a turnaround we cannot hit. That mattered more than the speed.

Abdul Hannan