Built for e-commerce / dtc brands

Comment-section support that never overpromises — drafted fast, guardrailed to your actual policies.

In-house or agency social managers for e-commerce and DTC brands, where the comment section and DMs double as a customer-support channel — order questions, sizing, shipping, complaints.

1–15 staffTypical team

Brand-dependent — managers typically sit inside $150k–$5M GMV brandsTypical revenue

Install Chrome extension See all solutions

The daily reality

E-Commerce / DTC Brands spend hours a week on exactly this.

Volume is high, tone must stay consistently on-brand, and guardrails are non-negotiable — a support-style reply can't promise a refund, ship date or policy the brand didn't actually offer.

Comment and DM volume spikes hard around launches, sales and viral moments
Customer-support-style questions mixed in with marketing comments
One wrong promise about shipping or refunds in a public comment becomes a screenshot
Multiple team members reply, and tone drifts between them
Weekend and after-hours volume with no coverage plan

Where it fits

Built for e-commerce / dtc brands, not “social media” in general.

Everything below maps onto how you already work — set once, then it runs on every reply, DM and post from there.

Where it fits from day one

Guardrails keep every reply inside actual shipping, refund and policy language — never inventing a promise
Comment replies drafted inline on the storefront's social posts
DM copilot for order-question conversations across Messenger, Instagram and Gmail
Summarize/explain-any-selection to quickly parse a long complaint thread before replying

As you grow

What’s there when you grow

Team workspace keeps every teammate's drafts inside the same guardrails and voice
History makes “what did we tell this customer” searchable instead of a scroll-back

Why it pays for itself

Comment-section customer service protects both conversion (public trust) and support cost (fewer escalations) — a bad public reply costs far more than the tool ever will.

How it works

Ten minutes today. One click forever.

Set it up once over a coffee. After that, every reply is a single click on the post you're already looking at.

Install Chrome extension

One click from the Chrome Web Store. No API keys. No config file. It already knows who you are.

Tell it about the business

What you do, who for, roughly what you charge. Plus the lines you'll never cross — it can't promise what you don't offer.

Select your ruleset

Pick the voice and the guardrails that apply. Drafts come back sounding like you, not like a brand.

One-click reply

Draft lands inline, already checked against your rules. You still press send — nothing posts on its own.

Customers

What users are saying

Agencies, founders and creators who reply for a living — in their own voice, never on autopilot.

★★★★★

The thing I did not expect was the guardrails. I gave it our pricing and the lines we never cross, and it will not invent a number or promise a turnaround we cannot hit. That mattered more than the speed.

Abdul Hannan