Styles, length and tone
Style sets the register of one reply and length sets its size, both chosen in the panel per draft, while your voice is a standing setting applied to everything. What each style actually writes like is defined once for the whole installation, so "friendly" means the same thing on every account — your own voice is layered after it and wins wherever the two disagree.
Style versus voice
These are different settings and people conflate them constantly.
| Style | Voice | |
|---|---|---|
| Scope | This one reply | Every draft you generate |
| Set in | The panel | Your dashboard |
| Answers | What register does this message need? | How do I write? |
| Applied | Before your voice | Last — it wins on conflict |
You pick a style because this message needs to be more formal than usual. Your voice is you, and it does not change between messages.
The six styles
Professional · Friendly · Helpful · Informative · Educational · Custom
What each one actually writes like is defined once for the whole installation, so "friendly" means the same thing across every account on it. That definition is applied before your voice, which means your voice overrides it wherever the two disagree — a friendly style plus a voice that bans exclamation marks produces friendly writing with no exclamation marks.
Custom is the one to use when none of the five fit a particular kind of message you send often.
If every style produces drafts that feel the same, that is your voice doing its job — it is applied after the style and it is meant to dominate.
Length
Short, medium or long, set as a standing default and overridable per reply.
| Length | Use for |
|---|---|
| Short | Comment threads, quick DM replies, anything in a fast-moving feed |
| Medium | A question that deserves a real answer |
| Long | Detailed explanations, and rarely in public comments |
Short is the right default for most people. A long comment reads as content marketing regardless of quality, and length is one of the fastest ways to look like you are broadcasting rather than replying.
If a draft is the right substance at the wrong size, resize it rather than regenerating — see Summarize, explain and rewrite.
Match the room
An optional toggle that mirrors the tone of the top comments in the thread.
Turn it on when you are joining a community whose register is markedly different from your own — more casual, more technical, more terse. It stops a reply reading like an outsider walked in.
It has no effect on DM and email replies, because a private thread has no top comments to take a cue from.
Per-platform norms
Each platform has its own conventions, and a draft is shaped to them without you choosing anything. The same point runs shorter and blunter on X than on LinkedIn.
Some of that guidance is configurable by whoever administers your installation, but a core set of rules always applies regardless — the parts that keep a draft from breaking a platform's basic norms are not editable, deliberately.
Your voice still sits on top. Per-platform norms adjust the shape; they do not overwrite how you sound.
Mention my website
An optional setting that softly works your site into replies where the reader is plainly looking for a provider.
Leave it off for general commenting. In most groups an unprompted link is exactly what gets a comment removed, and a complete free answer converts better than a link anyway.
What to change when a draft is wrong
| The draft is | Change |
|---|---|
| The wrong register for this message | Style |
| The right idea, wrong size | Length |
| Reading like an outsider | Match the room |
| Not sounding like you, consistently | Your voice — not the style |
| Not about your business | Your business context |
| Claiming something you do not offer | Your rules |
| Repeating the thread | Scroll, then generate |
More on this on the blog: How to set up your writing voice so every draft sounds like you