Your first reply
A reply is generated by clicking into a composer, pressing the Reply Pilots button, choosing a style and length, and reading what comes back before inserting it. The draft is built from the post and the comments visible on your screen at that moment, so scrolling the relevant part of the thread into view before you press the button materially changes the result. Nothing is posted at any stage — insertion puts text in the box and you send it.
Prefer the long version? The full in-page reply guide walks through it in depth.
Before your first draft
Fill in your business context and voice first. It takes about ten minutes and it is the difference between a draft you send and a draft you rewrite.
Generating before configuring is the most common first-day mistake. The result is a generic draft, which gives an inaccurate impression of the product.
The sequence
- Open a real post you could genuinely answer.
- Scroll so the comments you are responding to are on screen.
- Click into the comment box. The Reply Pilots button appears beside the composer.
- Press the button. The panel opens.
- Pick a style if this reply needs a different register from your default.
- Pick a length. Short suits most comment threads.
- Toggle Match the room if the thread reads noticeably more casual or more technical than you.
- Generate, and read the whole draft.
- Edit one sentence — usually to add the detail only you would know.
- Insert. The text goes into the composer.
- Send it yourself.
Steps 2, 9 and 11 are the ones that matter, and they are the ones people skip.
Why scrolling first matters
The draft is generated from what is rendered on your screen when you press the button. It does not scroll for you, expand replies hidden behind "view more", or open other pages.
So if the comment you are answering is below the fold, the draft cannot know about it. This is also the answer to "why did it repeat what someone already said" — those comments were not on screen.
Scroll so the relevant part of the thread is visible, then press the button. The draft is only as aware as the screen was.
The controls
| Control | What it does | When to change it |
|---|---|---|
| Style | Sets the register for this one reply | When this reply needs a different tone from your usual |
| Length | Short, medium or long | Short for comments, long only for real questions |
| Match the room | Mirrors the tone of the top comments | Joining an unfamiliar or differently-pitched community |
| Refine | Adjusts the draft you just got | Faster than regenerating from scratch |
Style and length are per-reply. Your voice, your business context and your rules are standing settings and apply to every draft — see Styles and length.
The edit that matters
A draft handles structure, register and length. What it cannot supply is the specific thing only you know: the part that usually fails, what it typically costs, the case where the obvious answer is wrong.
That sentence is what makes a reply worth reading. Adding it takes about ten seconds and is the single highest-value habit in using this product.
Nothing is posted
Insertion puts text into the composer. It does not submit it.
There is no auto-reply, no scheduler and no publishing integration anywhere in Reply Pilots, so the final action is always yours. That is a design decision rather than a missing feature — an unreviewed public reply is the one failure with no undo.
If the first draft disappoints
| Symptom | Likely cause | Fix |
|---|---|---|
| Generic, could be any business | Thin business context | Add what you sell, who buys, what you decline |
| Right facts, wrong voice | Voice not set | Add sentence length, formality and your banned words |
| Repeats existing comments | They were not on screen | Scroll, then generate |
| Too long for the thread | Length default | Set short as your default |
| Promises something you do not offer | No rule covering it | See Guardrails |
| Reads like an outsider | Register mismatch | Turn on Match the room |
More on this on the blog: Setup articles